IPCMedia: the UK's leading consumer magazine and digital publisher

With more than 60 media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They sell to 26 million UK adults, two thirds of UK women and over 40% of UK men. The International Publishing Corporation Ltd was formed in 1963

What types of magazine has IPC been associated with over the years?

One off the earliest magazine/newspapers which was published by IPC was called 'the Field'.

The Field launched in 1853 and within a year became the largest newspaper in Europe, it had 24 pages. It played its part the Crimean War and in November 18, 1854 it had an issue that ran a series of personal narratives of those who took part in the Charge of the Light Brigade. (A battle where 118 men were killed, 127 wounded and about 60 taken prisoner.)

One off the more recent and modern brands that is linked to IPC is 'nuts magazine'

Nuts is the number one selling men's lifestyle magazine in the UK with over 50% of sales for all men's magazines sold on UK newsstands. Nuts was Launched in 2004, it has established itself as the biggest brand in men's media and is known for including such topics as, girls, football, games, movies, amazing pictures, bizarre facts, trivia and funny stuff.

IPC also publishes NME magazine which has become a big factor of the music industry including such components off media such as NME.com, NME Video, NME Radio and the NME live events and awards, NME reaches over 1.1 million music fans every week.

As you can see from these examples that I have given IPC is a very flexible publishing brand these are just a few of the many magazines that they choose to publish.

Why might IPC be an appropriate publisher for a new music magazine?

I feel that in some ways IPC could be a good potential publisher for a new music magazine. It has years off publishing experience that it has had, as it’s been around for a good 150 years. So they would know what they are doing.

However they already have a popular franchise called NME which is known worldwide. So it would be a hard job keeping up with that franchise.

Also NME actually stands for 'new musical express' so that means it supplies all off the new music that is coming in to the music industry. so it makes you think that IPC would have the money and experience to publish a 'new music magazine' but it would have to not clash with their other music magazines as NME is not the only music magazine they publish they also publish Uncut. Uncut is a classic rock magazine which covers all types of rock they said that it’s the 'home off great timeless rock music'.

What sort of genres of music/types of magazines might they be likely to publish?

IPC actually publish what it looks like a lot off upper class/ wealthy magazines including such titles as 'European boat builder', 'shooting times' or 'country life' all off these magazines are stereotypically linked to an upper class member of society or wealthy. So maybe they could produce a magazine to fit that niche market. Which ‘stereotypically’ could be maybe classic music? As they've already covered 'new music' and 'rock' music magazines, this could possibly be a new gap in the market.

Why might alternative publishers like Bauer be appropriate?

The Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media company offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Very much so like IPC. They involve such magazines as 'kerrang', 'box hits', 'heat magazine' and 'zoo'. This company seems to have a lot off music related magazines and franchises, and looks much more modern than IPC. Due to the fact of the company having a more musical and modern background, I feel that this could be a possible candidate too for a new 'music magazine'. I also feel that it is 'rivals' with IPC in the 'publishing' industry.