EVALUATION Q3

I feel like IPC media company would be a suitable publisher for my media magazine. it may have some positives and negatives but more positives than negatives most defiantly.


With more than 60 media brands, IPC creates content for multiple platforms, across print, on line, mobile, tablets and events. They sell to 26 million UK adults, two thirds of UK women and over 40% of UK men. The International Publishing Corporation Ltd was formed in 1963.

The have a wide variety of magazines from such magazines like Country life style to NME .
The New Musical Express, popularly known by  NME  has been published weekly since 1952, it had originally started out as a news paper but made its way into a magazine format. it was the first British magazine to include a 'singles chart' in their layout.

why would IPC publish my magazine:

IPC's only publishes two music magazines and they are both really for the same kind of genre, They are more of a punk rock magazine. so my magazine would bring something completely different to the table, The style and Genre would contrast well with the other two magazines that they already have. It gives them more of a chance to expand their audience and attract new readers and buyers. There isn't really a magazine around in England which is like this, and it could be a big hit as this style music is very popular with the younger generation. There is also ways that you could adapt this magazine too. You could create websites, youtube channels and events which involve various rap artists. To be honest i think it would be a great way to introduce a new style of magazine into a very popular already magazine organisation and it would be a great way of horizontal integration for the company.


why IPC wouldn't publish:

There are some draw backs that could prevent IPC from publishing my magazine.
one could be the gamble of putting funds into a newly formed magazine, they may not feel that it will do well because this style hasn't been created before. It could be quite a big risk for such a popular magazine publishing company. Also they may just like the genre, it may not fit in with their style of publishing, as most of their magazine are for a upper class audience. Their music magazines are rock magazines as well, and that might just be the style of music they want to publish, they may not want to mix rock music with hip/hop and rap.


however you would never know unless you tried and this style of music is very popular at the moment and its more popular than rock music at this moment in time, so it could be time for a change and to bring something new into their business like my magazine.